PWA in Magento 2.3: Power Your E-commerce with Progressive Web Apps

PWA in Magento 2.3 has enabled merchants to provide reliable and app-like user experience. Read how Progressive Web Apps in Magento boosts conversions.

According to Forrester Consulting, web traffic has been rapidly shifting to mobile, expanding to 52 percent worldwide in 2019.

With the increasing mobile influence over digital commerce, the expectations of today’s tech-savvy customers who demand a fast, light, app-like browsing experiences have also escalated.

By far, many technologies have been developed to redefine the mobile experience and deliver superior customer satisfaction.

Progressive Web Applications (PWA), is the latest buzzword in the IT world. This web technology has gained unparalleled momentum and is arrayed to transform the way consumers and merchants conduct business across mobile devices.

This article illustrates what Progressive web apps are, what are the core features of Magento 2.3 PWA studio, and why e-commerce businesses should opt for PWA in their Magento 2 app development.